In response to the rise of the "her economy" market, many women's health products have been launched in the market. The Reliable Nutrition Association (CRN) 2017 Dietary Supplements Survey showed that 50% of women take dietary supplements to maintain their health. At the same time, 34% of women said they used dietary supplements to bridge the nutritional gap, and 28% of women sought products that were good for bone health. The majority of women taking supplements were compound vitamins (73%), followed by vitamin D (39%), calcium (31%), vitamin C (29%) and vitamin B/ compound vitamin B (26%).

As women grow older, hormone secretion varies in different age groups and their health needs vary. Women today are looking for hot ingredients that are safe, effective, scientifically validated and have no side effects. In addition, women are interested in ingredients that have health benefits and alleviate symptoms of multiple diseases, but still, reject the one-size-fits-all model.

1. personalization scheme

As health risks continue to increase, many female consumers are looking for personalized nutrition solutions that can solve health problems. Keener Lobos, a consumer health analyst at Euromonitor, points out that one of the important trends in the development of healthy dietary supplements for women is to start away from the standard compound vitamin formulations. At present, women are looking for a variety of single-ingredient dietary supplements, and choose different formulations for different health needs.

Personalization is a big trend. Consumers no longer think that compound vitamin products are suitable for everyone. Women consumers think they can avoid taking in unnecessary raw materials, and those that meet their specific health needs are the real pursuit goals. The trend of "Free from" in compound vitamin products has also become popular in the food and beverage industry. Consumers are tired of the concept of "chemistry" in food and dietary supplements and are more willing to accept what they really need.

The development of the Internet has promoted the acceleration of personalized trends. Women consumers know their product information through the Internet and study their health with the help of social media platform. At the same time, women consumers will share information about products to the people around them through "communication" and constantly promote personalized innovation and development.

With the rise of consumer health awareness, product transparency and cleaning labels are becoming increasingly important, especially for millennial women. When it comes to food, drinks, and personal care, clean labels have become the benchmarks of the health market, and brands like Ritual and Tesco capture consumer psychology with clean product label information. Although these products are not currently the mainstream, they are attractive for healthy consumers, especially the millennials of interest in clean label products.

2. menopause & Anti Aging

As the global population increases, more women suffer from menopause, and different lifestyles at this stage are affecting their health. Data from the North American Menopause Association (NAMS) show that about 6000 women enter the climacteric stage every day. As levels of female hormones change during menopause, natural therapies that claim to relieve menopausal symptoms are gaining popularity on the market.

For most elderly women, healthy physical state is of vital importance, and natural products and dietary supplements are the first choices to maintain a healthy and active lifestyle. By contrast, women today are lucky because there are many products on the market that are healthy for women of different ages. Keeping healthy vitality is the primary concern of older women. Women pay more attention to their appearance and inner mental state, no matter what age they are at.

The decrease of estrogen level and the loss of bone are the main problems that menopause women face, and calcium, phosphorus, magnesium, B vitamins, selenium, and zinc are of great significance to the population. 90% of the peak values were reached before the age of 20, and the peak values of females reached 30-35. With the advent of menopause, the loss of bones in women will be more pronounced, and eventually, it will slow down, but it will continue into the years after menopause.

In addition, cardiovascular disease (CVD) is also one of the health problems faced by elderly women. This is considered a male "exclusive disease", and more women begin to suffer from cardiovascular disease, and the American Heart Association data shows that women have more serious cardiovascular disease than men. Among 60-79 years old people in the United States, 70.9% of women have cardiovascular disease (male prevalence rate is 70.2%). Among people over 80 years of age, the prevalence rate of men is 83% and women are 87.1%. A large number of scientific studies have confirmed that vitamin K2 not only promotes bone health in women but also helps alleviate cardiovascular diseases. The formation of osteoporosis and cardiovascular disease is not only related to age but also related to vitamin K2 deficiency.

A three-year study showed that a daily intake of 180 micrograms of vitamin K2 in 244 healthy postmenopausal women helped improve bone health. First, the researchers found that daily intake of vitamin K2 significantly protects against bone loss in the spine and buttocks (femoral neck) clinically. For a 3 year trial, the bone mineral content and bone mineral density of the subjects in the vitamin K2 group increased significantly, and the bone strength improved significantly (International Osteoporosis journal, 2013).

In addition, the researchers used pulse wave velocity and ultrasonic technology to test the same group of women. The results showed that the initial high arteriosclerosis index of the subjects with vitamin K2 supplementation for 3 years, compared with the placebo group, decreased (thrombus formation and hemostasis, 2015). The study confirmed that vitamin K2 can not only inhibit the hardening of age-related artery walls but also significantly improve the elasticity of blood vessels. Up until now, no other compound materials have similar health effects similar to vitamin K2.

In contrast, vitamin E is a "strange" raw material in the bone health market. Because of bone health, most people have vitamin D, K, and calcium. Over the past decades, studies have shown that the production of three enol form of vitamin E has been widely studied and applied in this field. Preclinical data have strong support. The research model simulates a variety of risk factors for osteoporosis, such as estrogen, testosterone deficiency, oxidative stress, drug side effects, and malnutrition. These studies have confirmed that fertility three enolene can promote bone formation.

A study published in the International Journal of Osteoporosis (January 2018) suggests that tocotrienol may help improve bone health in women with bone deficiency. The National Osteoporosis Foundation shows that 220 thousand American women have a lack of bone quality, which is a precursor of osteoporosis and a risk factor.

A 12 week randomized, double-blind, placebo-controlled clinical trial showed that 87 menopause women took 300 and 600 mg of DeltaGold carmine each day to produce three alkenol products (provided by American River Nutrition). The results showed that fertility of three alkenols could stabilize the formation of bone and increase the proportion of serum BALP and N end-to-end peptide (NTX) in the serum to 40%-100%. At the same time, bone fracture can be inhibited by reducing the ratio of nuclear factor kB ligand (sRANKL) to serum osteoprotegerin (OPG). The bone health effect of fertility three alkenol is partly because it can reduce oxidative stress, which can reduce the oxidative stress marker 8- hydroxyl deoxy glycoside (8-OHdG) by 49%.

Older consumers also associate bone health with the sensitivity and intensity of joints. To this end, AIDP has launched a patented collagen and calcium chelate product, KoAct, which has been proven to improve bone density, bone strength, and flexibility. Bone quality is made up of 75% calcium and inorganic minerals and 25% collagen. Collagen is essential for bone structure and function because it keeps the bones elastic and absorbs shock, especially after physical exercise. The product is especially suitable for women who pursue a positive lifestyle or maintain bone health. AIDP's unique collagen formula can increase bone density, and it also maintains bone health to resist the daily bone impact. In addition, AIDP has also launched a patented collagen 2 type material KollaGen II-xs, which promotes joint health, including exercise, flexibility and overall joint comfort. TendoGuard is a relatively new material, a patented dietary supplement formula containing 100% bird eggshell membranes and sternum cartilage to support the health of connective tissue.

Collagen not only maintains healthy bones and joints but also helps to retard skin aging. Beauty is from inside to outside, although there is nothing to substitute for a healthy diet and a positive lifestyle, many natural ingredients can improve the external image by the internal way. Collagen is one of them. Aging will consume the natural collagen in the body, and proper intake will maintain skin elasticity. The body contains about 30% collagen, 70% of which is found in the skin. As age increases, collagen degradation in the body can cause skin elasticity and softness to decrease. Studies have shown that collagen can repair skin elasticity, compactness, and hydration, and reduce the appearance of fine lines and wrinkles. AIDP's National is a collagen protein. It has been confirmed that the daily supplement of 2.5 grams can improve the appearance of the skin.

In climacteric stage, the fluctuation of hormone level will affect the quality of life from different aspects, from hot flashes to sexual functions. Cucurbita or Cucurbita extract is a kind of raw material which can maintain the balance of female health hormones. It contains saponins which can maintain female health estradiol content. Recently, the extract has been clinically proven to relieve typical symptoms of menopause and maintain women's sexual desire and vitality. Gencor conducted a number of preclinical and clinical studies on Libifem. The results showed that the frequency of climacteric symptoms, hot flashes, and night sweats were reduced by 50%. One in four women face a problem of low sexual desire, and women of different ages will face this problem. Some dietary supplements may solve this problem. Libifem is a raw material that can promote sexual health and quality of life in climacteric women.

(The above information from the internet)


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